n this podcast, Botond Seres and Dave Erickson look at how engineering types can make a business out of their product ideas, with podcast guest Vladimir Baranov, Founder of Human Interfaces.

Vladimir is an Executive Coach  – for Founders and Technical Leaders. He has coached and mentored globally at various incubators and accelerators, with a primary focus on launching, developing, and sustaining startups.

He’s a serial entrepreneur, having founded three companies with successful exits in fintech and spacetech – demonstrating his proficiency in scaling businesses through various funding stages.

His entrepreneurial journey has encompassed roles such as Founder, and many C-Level positions – and lends him a comprehensive perspective on creating optimal data and technology products and services.

In this episode we talk with Vladimir Baranov, a rare combination of an experienced business coach who also holds academic posts. We take his academic view that is informed by practical experience and explore, among other things, why Crocs are so successful despite nobody understanding why and nobody admitting to owning any.

We discuss how questioning the market is more important than building cool tech when it comes to success and how it is important to bug fix the human element of any organisation. We also explore how language matters so tune in to find out why, if you have the smartest lawyer in the world and the smartest doctor, you still have a potential communication issue.

If, after the episode, you would like to find out more, reach out to Vladimir using this link: https://humaninterfaces.co/beyond